In this short marketing video American Well outlines a compelling story for their Telehealth product by spotlighting many of those things that people commonly experience and telling a story of how it can be better.

I find the video is very effective because it follows a patient that is experiencing many of the same things we ourselves have probably experienced or thought about ….see for yourself.

American Well Telehealth

Do you have a compelling story for the tool you are working on?

Let us know in the comments below.